As with all Apple marketing, the iPhone marketing strategy is very clear, easy and clever. With the plain and easy apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the introductory release and has remained the best of the best when it comes to cell phones over the past any years. Before the iPhone's valid release, Apple ran four television commercials promoting the new cell phone.
The first of the commercials portrays the new iPhone as the next step up from the favorite iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."
"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to quest 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"
Finger clicks seafood location, and bistro phone estimate displayed. Iphone dial's.
The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single stock with the functionality of not only a phone, or a music device, but a stock that can, among other things, listen to music, watch videos, view photos, make seminar calls, check e-mail, browse the web, and view maps.
Not only does Apple use television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.
With Apple's brief press releases, giving the audience limited to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a stock will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the clubs plans, but privately their marketing agency must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)
The valid iPhone website does more than just contribute data about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Approximately the whole iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will generate a stronger source of income for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.
Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.
One month prior to the release of the iPhone, Solutions investigate Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, At&T's only Gsm-based stock competitor, at 15%. The second largest group imaginable to purchase the new iPhone was At&T's existing customer base, at 12%. The Solutions investigate Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)
The distinct current target audiences for the Apple iPhone consist of young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work surface of the office.
Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, instruction to entertainment, finance to condition and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and Gps" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.
The focus on the incompatibility of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track fat in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a bistro review, read an Mri, or just read a quarterly old book. These are just a few of the features that Apple has promoted through television commercials. Iphone apps contribute every functionality that one can imagine.
When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the introductory release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the customary price.
In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their stock was the most innovative out in the market place, giving Apple the freedom to price the iPhone at anyone they wanted. Many believed that Apple had cut the price after discovering lower than imaginable iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and imaginable that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)
As with the stock life cycle of any cell phone or Apple product, together with Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are all the time contentious against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled speedily as many consumers are unwilling to spend 9 on a cell phone, no matter how many beneficial features the phone may carry.
As the iPhone remains to be the estimate one smart phone around, the stock continues to grow, increasing size capabilities, increasing the estimate of applications available, and providing new features that are released through new iterations of the phone, continue to contribute a greater value to the iPhone while the pricing remains relevant.
At this time in the stock life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base persisting to grow, they have found a way bring in reoccurring income from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for income that continues throughout the life of the product.
References
(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple
Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. Pcworld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html
Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html
Malley, A (2007, Jun, 6). Apple, At&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website
Mukherjee, A (2007, Feb, 28). Iphone under attack. Enterprise Today, Retrieved Apr 26, 2009, from the Enterprise today website
iPhone Marketing StrategyCell phone technology has been bright transmit at break neck speed, and sometimes we may not consideration it, but think back to just a few years ago and you can see all the new highlight integration and race in the marketplace - a race to "wow" consumers and get them to pick a exact device. But before we talk about the current trends in cell phones and smart phones, let's discuss the past evolution of these devices.
Since, I had one of the first movable "cell" phones - I'd like to tell you a quick story to start out this discussion.
My first cell phones were state-of-the-art at the time, but if you saw them today, you'd laugh. One of them I verily kept; a Mitsubishi Transportable. This phone is about the size of a six pack cooler that you might take to your child's soccer game, and it was quite heavy, as I recall it is well over 10 pounds. This of course included the battery pack to power up to 3 Watt phone.
Remember that Ion-lithium batteries at the time were just advent off the assembly lines and were quite expensive - they did not exist in this size for anyone but Nasa and military usage. These primary cell phones I had were nickel hydride powered, quite an inferior battery technology for modern cell phones.
The Mitsubishi Cell Phone has a strap on it so you can carry it like a purse, and I often felt verily unintelligent carrying it, until of course it rang, and I unzipped the top, pulled out the handset on the phone and began talking. I can recall that everyone stared as if I was a underground Cia agent, was working for Mi6, and my name wasn't Lance, it was verily James Bond. You see, at that time not very many population had the cell phones and they were very expensive.
Another one of my first phones was a Audiovox 1000 model, which was quite large and it was mounted in my car, a car phone - cell phone. The box that ran the Cell Phone was mounted under the seat, and there was a cradle that held the headset. The headset had a cord on it just like a phone at home, before the cordless phones that is. Under the seat the box was about 3 1/2 inches high and the size of a laptop with a 17.1 inch screen.
This Cell Phone or car cell phone was wired directly to the battery with a couple of fuses. When I turned on the vehicle, the Cell Phone would automatically turn on. If I turned off the vehicle, I had to leave it on accessory with the key in the right position, unless I left the phone on which by-passed the ignition. When the phone rang and verily honked the horn, which got me into problem a couple of times when the horn went off while I was driving behind a police car stopped at an intersection. I have a lot of stories to tell you about all those early days with the first cell phones, and you may e-mail me if you are ever interested in such experiences.
Folks today take all this for granted, as they don't perceive how cumbersome the primary cell phones were, or how unintelligent they were compared to modern day smart cell phones. Today they give you a free cell phone when you sign up for assistance - back then you had to pay 00 for a car cell phone, and as much as a couple hundred dollars to have it installed. It was quite a procedure, if you have a stereo system, and an Xm radio put in your car at the same time, that is about how much work it took to do this. Therefore, at today's labor rates you could verily pay three or 0. That's assuredly something to think about.
If I was talking to someone on the phone while the motor was running, if I turned off the car and moved the key to the accessory position I would dump the phone call, as I cut it out during that transition. However, having a cell phone in my car helped me increase my business. At the time I was only 17 years old - I had an aircraft brokerage firm and aircraft finder's assistance and I would work off of fees whenever an aircraft that I represented sold. I also had a small aircraft cleaning assistance and was able to contact customers from my car on the flight line, and my crews could call me when they were done with the job as they would use the local payphone to call me.
Thus, this movable technology allowed me to make more money, and remain more efficient than the competition. Remember at the time this was important edge technology, it was state-of-the-art, and I had it - the competition did not. No longer was I stuck in an office, I could run my firm from in any place and it allowed me much freedom. Often population today do not perceive what it was like before movable cell phones. anyone who is in firm now over the age of 50 verily realizes, because they remember a time when there were no cell phones.
This was a duration in our nation's history where there were pay phones in every shopping center, every gas station, exterior of every fast food restaurant, and population used them all the time. firm population who didn't smoke filled their ashtrays with coins so they can stop and use the pay phone. Thus, allowing them to call clients, customers, vendors, and profess their operations in the office. When cell phones first came into play they displaced the old Motorola technology of push to talk phones, which worked off a mountaintop repeaters, these phones were very big in the military, construction industry, and all the executives with large corporations had them.
Since this was radio technology, they worked farther than the first cell phones which had to be within 10 to 15 miles of a cell tower. Today, the cell phones are less wattage than they were back then, so the average cell tower is 6 miles or less apart. Back then the cell phones worked off three Watts, and now with 3G technology the wattage is under 1 W. This is probably good for the human biosystem, as it is putting less microwave frequency radiation into your brain, there will be fewer brain tumors, brain cancer, and other issues. There have been many studies including several with the Swiss researchers which seemed to indicate that the 3 W phones were quite unacceptable for human health, and they would gradually cook your brain as one researcher said.
Luckily, for the cell phone business they were able to bury most of these problems and objections, as well as the studies that the Swiss did. Although, there were studies here in the United States, you would be hard-pressed to find those explore studies and data on brain tumors, brain cancer, and their relation to the cell phones that population used. In fact, if you go to Google master today you will be hard-pressed to find anyone that would propose that the cell phones could cause such horrible conditions. This of course is all still up for debate, but we try not to talk about it.
Perhaps, by going to 3G wireless, and lower wattage the movable cell phone business dodged a bullet of huge class-action lawsuits, and we may never know the damage we had caused. Nevertheless, as we talk about Six Sigma efficiency in corporations, or using modern supervision techniques in small businesses, no one can deny that increasing communication speed and reliability is by far a factor in the increase productivity in the 80s and 90s due to cell phones.
At the time I was verily running 1000 to 1200 minutes per month and although that assistance was much economy than the other choices such as the Iridium Satellite Phones, non-cell phone movable units, as they did not use cell towers, rather satellites - you can dream the costs of the primary cells. They did not have an unlimited plan and once over your minutes, you paid the superior for each petite on that cell phone, my bill was regularly 0 to 800 or more.
The other movable phones at the time were not cell tower-based phones, they were push-to-talk and came in a brief case - it was thought about quite James Bond at the time. And this was back in the 1970s, and I remember this, because I started my firm when I was 12 years old washing airplanes at the local airport. Many of the businessmen who owned corporate jets had these types of phones. They were basically for the rich and famous, and firm person. They didn't work in any place and you had to have pretty much line of sight to the nearest tall mountain, and that mountain had to have a repeater on top of it, which was hardwired into telephone lines, and the rest of the theory worked with ground lines.
All this is very interesting, and we must think that many folks today have never been alive when there were no cell phones. They have no clue how hard it was to run a firm back in the days when there verily was no movable communication. The same repeater systems on top of the mountains that Motorola owned or which used Motorola hardware, also controlled the pagers. These pager systems were quite favorite with population on call, such as doctors, and assistance personnel. Two-way radios, which work basically the same as the two-way push to talk folder phones, were used straight through a dispatcher for associates very often.
Later, just as cell phones came into play, someone came up with the idea of 1.5 way and two-way pagers. Instead of a one-way pager, someone who had what they call an "alpha mate" gadget could page someone and ask them a request (using a text message) on that page and the recipient could press a button for yes or no, Y. Or N. And that facts would be relayed to the dispatcher. population verily got pretty good at communicating this way. And you could send text type messages for the user of the pager to read. In reality these were the first text type messages, so the thought of having a movable gadget and using text messaging is not all that new.
Two-way text messaging via cell phones is merely a re-introduction of that similar technology. Once population had cell phones they didn't need to use the text pagers anymore, and that technology was leapfrogged as the price of the cell phone services was lower, as competition increased in the middle of associates like Sprint and At&T. There were many other regional smaller players, but they finally got bought up by the big boys.
The cell phone business grew so fast in the late 80s and early 90s, that finally there was coverage everywhere. Then something verily weird happened, the promise of 3G wireless came into play, and folks started switching to that new system. I can tell you this - my first cell phones were much more fine and worked much great than the cell phones of today.
Occasionally, I had a call dropped and there were not as many assistance areas, yes there were more dead zones, but the signal was much more fine because it was 3 W, and since it ran off my car battery or a large battery pack in a small carry case, it had ample power to profess that strong signal.
Today, when I use my At&T cell phone, I am often cursing because the assistance is so bad, I wonder why I am even paying for it. In fact, the loss of productivity from dead zones, and the cell phone calls dropping, I feel as if At&T should be paying me. Apparently, I am not alone many population feel the same way. Nevertheless, the 4G wireless is on the way and everyone will be switching to that so that they will have Internet way allowing them to do e-mails, twitter, video, and real-time text messaging without the use of ground lines
A good many folks do not know of a time when there was no email or internet. And most population who are in firm today, who are under 50 years old do not remember a time when we didn't have fax machines, the reality is that fax machines came into play about the time of the first cell phones. Mind you, there was still no Internet, no e-mail, and although Arpanet was being used by the military, and by think tanks, explore centers, and top universities, it wasn't verily ready to the group in the way we have it now.
Fast transmit to today and now no one goes in any place without a cell phone. group researchers have noted fewer population wearing wrist watches. They don't need a wristwatch because that is a approved highlight on all cell phones now. Of course, this doesn't help associates like Rolex who are catering to the young up-and-coming Bmw crowd, if you look colse to you will see that most young executives don't even wear a watch and most of our younger generation doesn't wear a watch either.
It seems that the wrist-watch replaced the pocket watch, and the cell phones seem to be replacing just about everything. These days population use their cell phone or smart phones to do their e-mails, and these same phones act like a Pda, no one carries day planners anymore, although a few population do, myself included possibly out of habit from using a day planner from the time I was 12 years old in my firm until I was in my mid-40s. Perhaps, I am giving away my age, but sometimes old habits die hard.
Today with many laptop notebooks, Pdas, and smart phones, it seems none of that other stuff is needed. including your human memory say many psychologists, who argue that this technology is causing the human brain to rewire itself differently because there are separate needs to get along in the world. After all, all your best friends are on the speed dial and you don't have to remember phone numbers anymore. And all your contacts and facts is on your smart phone, in your e-mail program, or on your laptop.
Cyber protection analysts worry that if the theory crashes or God forbid an electro-magnetic pulse, neutron bomb, or nuclear gadget is set off high in the atmosphere it could destroy all the electronic equipment, including all the cell towers, your laptop, your television, your refrigerator, and your smart phone. Where will you be then, and can you rely on your memory and the brain you are born with to carry on your daily endeavors - scary thinking, but possibly we need to address this as we think the evolution of cell phones.
Today, our cell phones have changed the whole dynamics of our society. There are unspoken etiquette issues of cell phone use in public. There are rules when we can use our cell phones and when we can't. Issues such as driving with a cell phone and the whole of auto deaths which occur while population are driving and talking on the phone at the same time. There have been major disasters caused by texting while driving a bus or conducting a train.
The reality is that as our technology has evolved, it is evolving much faster than the human brain can to take it all in. Due to the multitasking required in our society to get along and the high pace and productivity that jobs require, many brains cannot cope or adapt fast enough. And this seems to be a problem, if some population are not able to make the switch, but they attempt to, sometimes while driving with disastrous results.
Our smart phones are becoming super cell phones that have more and more features, such as the potential to store music like the iPod, and vast amounts of data like our electronic Pdas. These devices are getting more high-tech each and every year and they are highlight rich. Many have five to ten gigabytes of facts warehouse now. One up-to-date study in the cell phone business noted that 90% of the population who own cell phones have never used all the features, and do not know how to agenda them, or even that they exist on their cell phone. Most population don't even care, they use the features they want and none of the others.
This is a common question with new technologies, and it is something that happened with that Beta and Vhs recorders. What's that old joke, there are tons of features on your video recorder at home, but no one knows how to use them, and before we all learned that we need to learn to use these features, the Vhs video recorder is out in the new Dvds are here. Now cable associates offer boxes which can description complicated shows so you can watch later or pause a live Tv agenda while you go to the bathroom, or go to the kitchen to get something to eat. Some allow you to use your cell phone to do remote programming too.
These are all things common challenges which are encountered and similar problems with any new personal tech devices which come to be mass consumer products. Cell phones and our current smart phones are no exception. It's hard to say the future what types of new features in our cell phones will have. The sky is the limit, and the imagination and request for more features and greater technology is easily apparent. The early adopters of such cell phone and smart phone technologies are willing to spend big bucks to have all-in-one devices. Therefore, these trends will continue.
Just to give you an example of some of the crazy ideas population come up with for future smart phones let me tell you a petite quick story.
Our on-line Think Tank came up with a plan to produce a PhD or Personal condition Device, which tracks your diet - on your cell phone. How it worked was quite simple, when you are at the grocery store, you would scan all the items that you bought, and they would go into warehouse inside your smart phone. Each time you ate one of those items you would plainly plump what you ate, and punch in the whole of servings and you would calculate and keep track of your calories, fat content, and recommended daily allowances in the major five food groups.
The smart phone would have a scanner theory on it, later subsequent versions of this smart phone and personal condition gadget would be able to scan products via Rfid tags. Your phone could tabulate and even propose what you should eat, how many more miles you should jog, and what you would need to profess your diet to meet your personal condition goals, and weight loss program. Sounds crazy doesn't it, yes, it does, but the venture capitalists like the idea. So too, do associates that produce high tech smart phones today, as everyone is seeing to get a jump on the competition.
Gps systems by way of smart phones or cellular high-tech phones is quite potential (now available), and you don't even need satellites to do it. If you are within the realm of several cell towers your location can be triangulated quite quickly, which pinpoints your exact location within 10 feet. Ah ha, you see the question in this too; What about privacy you ask? That's a good point and that is other issue that population are quite concerned about with all this new high-tech personal smart phone innovations.
Google Phone and group networking connections appear to be on horizon. That is to say, linking your smart phone with all of your group networking friends, but apparently Google got into a petite bit of a question and noted that many population are not ready for that just yet. In fact, many population who are friends on group networks and make connections, have no intention of ever meeting these population in real life, and therefore they aren't verily friends. And since you don't verily know anyone about those connections or friends on your group networking site, the last thing you want them to do is know exactly where you are within 10 feet.
That should appear to be obvious, and in the future it may not be such a big deal, but population are still a petite paranoid and they like to have their privacy. Meanwhile, we read more and more articles about group networking gone bad. That is to say population using group networks to stalk other people, and this also concerns parents who have teenagers, who use group networks on a daily basis, and some that use them on an hourly basis, and a good many who seem to be texting every few minutes.
One up-to-date study of cell phone users was able to have a 93% predictability of where a someone might be based on the patterns thought about by their cell phone, and when it was linked to any given local cell tower. The study found that most population stay within 6 miles of their homes. These patterns of predictability are a reality in our society and how we operate as individuals - nevertheless this brings up all types of issues that have attracted the concentration of the Electronic freedom Foundation, and it also touches on the issue of privacy and paranoia, it catches population off guard.
Then there is the new trend with smart mobs using their smart phones, and having fun with and meeting up in assorted places all at the same time. Although these schemes are used for fun, entertainment, and socializing, these same types of smart mobs have the power to destabilize a society or civilization. think if you will the use of technology in Tiananmen quadrate - should governments be worried about your smart phone technology, or the future of 4G wireless cell phones? They probably should be concerned with it, especially if it is used by a foreign government to contribute mass protests against what would be a general stabile government.
In other words it has uses in warfare, the Cia, in bringing down corrupt regimes which are enemies to United States. But rest assured - the same thing could happen in the United States where possibly a communist rogue nation state decided to have protests in the United States in our major cities on Mayday. It could verily happen especially with our own technology being used against us, due to all the interconnectivity that it offers.
Does this mean that our government has to find a way to turn off all the cell phones in case of something like this happening? Do they need a gadget to turn off safe bet cell phones from the system, while leaving first responders cell phones activated for communication? And what about hackers, which might be able to send out tens of thousands of bogus text messages, or call masses of population into a trap, or stage a riot?
These are all questions we need to sass and we need to understand that the same technology we originate to heighten our productivity, our society, and help us in our daily lives with our families and friends can also be used against us.
And what happens when our smart phones come to be smarter than us? Some believe, as I do, that they already have. Most of the smart phones today have synthetic brain systems within them, for instance a text messaging agenda which guesstimates which keys you are going to press next or what you are trying to say and it offers you propose is so you can fill in the blank. Making your texting very quick. This is very similar technology that Google uses when doing a quest and offer suggestions as you are typing to save you time. This is just one form of synthetic brain in our smart phones and cell phones today.
There are many cell phones that allow you to use speech recognition to dial phone numbers, quest your databases, or navigate the screens on your cell phone. The most recent smart phones will be able to tell you when you are in presence to a Starbucks and then give you Gps directions to find that location. This has big implications for retailers, advertisers, and consumers alike. They will begin to know your patterns and habits. All these technologies are ready now and we will see them in the near future. Your cell phone will even come to be a cost device, hooked to your credit card information. All this technology exists today.
But what about the technologies which are just over the horizon?
We've recently seen at Comdex and Ces shows the first generations of corner cell phones, that is to say video discussion enabled cell phones which allow you to task to the other party onto the nearest wall or onto a table so you can watch. This will obviously be followed by the Holographic cell phones, which were similar to those that we saw in the Star Wars trilogy.
All these things will be ready in the next five years, and you will most likely have them if you buy one of the high-tech cell phones in the near future. At first these technologies will cost a lot extra, but those prices will come down as the whole of units built goes up and as more Chinese also buy their first cell phone, adding other billion population who own such devices, therefore bringing the cost down for everyone - significantly!
By the year 2025 your cell phone will be a brain chip inside of your head, and you can think that you'd like to contact someone and it will dial the whole and contact them. By 2050 you will be able to do thought replacement via the small devices, brain implant - possibly smaller than a dime. And population born after that will never know what time were "thought transfer" did not exist, just like right now there are many population who have never known a time when movable phones didn't exist. And since Moore's law also seems to apply to the cell phone and smart phone industries we can expect a size reduction as well as a power reduction to run this technology.
In other words, your biosystem will be able to power up your brain cell phone chip, just as it does your current human brain which works on about a maximum of 20 W. Of energy, and you will be able to have an eyelid screen, so you can close one eye, and surf the Internet. It's hard to say what the Comdex and Ces Show in Las Vegas in the year 2025 will look like, it is probably impossible to pinpoint what these shows will look like in the year 2050. In fact, there may not be shows at all, you may be able to contact these trade shows in your holographic living room, video gaming center.
Walking the virtual halls of the trade show using your avatar and talking to other avatars explaining all the new technologies that are ready for you might be the new reality albeit an Augmented or fully Virtual Reality. That appears to be where we are going, although it's hard to dream inspecting where we are today. Nevertheless, I can assure you population in the 1950s could not verily have imagined the way in which our smart cell phones have evolved in the present period.
Currently, there seems to be a very big push in the larger cities like Atlanta and Dallas, Los Angeles and Seattle, Boston and New York, Miami and Houston towards the 4G wireless, obviously this will continue. That is the full broadband Internet surfing on your smart phone, the potential to watch Tv while driving in a car on your cell phone. And next comes the potential to task that Tv onto any screen or flat exterior that is colse to or available. The technology is getting more robust, it's getting smaller, it's getting smarter, and you have to determine how far you want to go with it.
Perhaps, I should write a quick eBook on this topic and elucidate lesson by chapter, the evolution of this ominous communication technology, and the future of smart phone personal tech devices. Let me know if you know any interested potential co-authors.
At the current pace we are moving, and at the speed in which we are interfacing with the Internet, group networks, e-mail, and television, it's hard to say exactly what you will be carrying colse to in the future in your purse or pocket, but I daresay it will be something that is truly incredible, and in the next 10 years it will be hardly startling from this point in time to know exactly what it will be, or what it might be able to do. I hope you will please think all this. And contact me if you'd like to discuss this additional at the Online Think Tank.
Cell Phones - Some Considerations of the Cell Phone of the hereafter